iTRACE Technologies specializes in Brand Protection and Product Security. Our unique patented technology enables our customers to police their brands, prevent diversion, cut-off the grey market supply, and easily identify counterfeiting. With iTRACE 2DMI™ you protect the actual product not just the packaging or label allowing you to create a secure, permanent connection between every item and the Blockchain.
Counterfeit and diverted pharmaceuticals are a global problem with significant health and safety concerns for consumers, and high profile liability issues for manufacturers and brands. Our patented marking technology can be applied to packaging, blister packs, and even individual tablets or pills to provide ultimate security and enable a low-cost method for authentication.
Counterfeit and diverted products are estimated to cost US manufacturers as much as $500 billion a year in lost trade. With a problem this large, a straightforward, easy to implement, and effective solution is required. iTRACE Technologies’ patented technology can be applied in-line to product labels, packaging, apparel tags, sub-assembly parts and even zippers and rivets to provide ultimate security and enable a cost-effective method for authentication.
At $300 billion globally and growing, the beverage market needs a scalable solution for supply chain integrity without expensive or complex infrastructure. iTRACE’s patented marking technology can be easily applied to almost any material, including bottles, caps, and packaging, to create a chain of custody that ensures your spirits take their intended path from bottling to end-user.
Counterfeiting has now spread into technical areas such as Industrial, Automotive, Defense and Aerospace which can carry serious health and safety implications. iTRACE Technologies’ patented marking technology can be applied directly to almost any material, including stainless steel, plastics, aluminum, and polished metals. Virtually any sub-assembly part can be marked, even screw heads and rivets down to 100 microns to provide ultimate security and enable a low-cost method for authentication.
Our encrypted micro-marks can be covertly applied at as little as 100 microns wide – smaller than the eye can see.
Our solutions can be applied to virtually any solid surface including stainless steel, glass, diamond, plastic, and rubber, and can even be incorporated in soft goods and fabric at production line speeds.
iTRACE has made it extremely easy to interface with your implementation of Blockchain through its provided API, allowing packaged transaction record data to be added without additional development or resources. This allows you to create a permanent record of every transaction.
With one Quadrillion (1015) unique combinations per user, we can track and trace any number of products under a single license key.
Our solutions are fully encrypted and secure, preventing counterfeiters and diverters from reading your data and defeating your security. As the brand owner you own the keys.
Our proprietary technology prevents mass duplication and ensures the integrity of the solution, while still integrating with all standard printing, reading and laser solutions.
Preventing grey market and diversion allows your retailers to maintain their margins and prevents price erosion across regions. By cutting off the grey market supply before it gets online, policing and promoting your online presence is simpler and more effective.
Identifying and removing counterfeit products from distribution protects your brand image and value, recaptures lost revenues, and prevents liability claims and loss from the failures of counterfeit products.
Preventing false warranty returns from counterfeit, used or grey market products allows you to reduce your support costs, keep bad product out of the customer environment, and improve the reliability of your systems.
Product overrun and third shift issues at OEM manufacturers mean that your market could be flooded with “genuine” product, made at the same factory and using the same parts as your brand. Identifying and eliminating unauthorized product from distribution allows for recapture of lost revenue and reduced support costs.
Being able to uniquely identify and track each individual product or component anywhere in the world provides real evidence which your legal team can use to cut off and shut down illegitimate vendors and operations. Recapture lost revenue, reduce support costs, and reduce liability from out-of-use and counterfeit products.
