ANTI-DIVERSION & ANTI-COUNTERFEIT SOLUTIONS ENABLING OUR CUSTOMERS TO POLICE THEIR BRAND
Disrupting Counterfeiting with Traceability – Case Study
The liability of counterfeit failure, product remarking and product diversion is an increasing problem for industrial equipment companies. Their reputation is on the line with every component sold. A large multinational electrical-equipment manufacturer has for years channeled substantial resources into fighting gray-market and counterfeit products, often via litigation. Recently the company adopted a preemptive strategy based on making counterfeiting more difficult and illicit supply chains easier to trace.
Powering this campaign is a close collaboration with MECCO and iTRACE Technologies. Together, the three enterprises have tailored an advanced marking-and- tracing approach that eliminates risks ranging from lost revenues to potential service and warranty liabilities.
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Together we have identified and tracked five key measures of success: