Industry News

iTRACE Technologies is one of the most effective forms of defenses on the blockchain, specifically supporting secure Anti-Grey Market and Anti Counterfeit Solutions. As of May 15th, 2018, the company has announced their new Secure 2DMI Making Service, which is planned for Dongguan China. This type of service is specifically meant to fight and reduce the risk […]

iTRACE Technologies, Inc., a leading provider of secure Anti Grey Market and Anti Counterfeit solutions, announced today the opening of its first Secure iTRACE 2DMI™ Marking Service based in Dongguan China. iTRACE Technologies, Inc.   REDWOOD CITY, CALIF. (PRWEB) MAY 15, 2018 The Secure iTRACE 2DMI™ Marking Service is focused on helping brands fight the issues of […]

From Securing Industry March 8th 2018  I first started in the brand protection industry sometime in 2003, helping secure watch companies from counterfeit and diversion issues. In February 2004, a report was sent out by the FDA, Combating Counterfeit Drugs (1), all but mandating the use of reliable RFID track and trace technology to create pedigree for products […]

iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners, announced today the completion of its 2 Factor Product Authentication (2FA) integration with Blockchain. iTRACE Technologies, Inc. “The biggest challenge facing the brands is how to secure the actual product to their Blockchain, not just the packaging” REDWOOD CITY, […]

From Lumenera Corporation  Nov 20 2017 Product fraud has always been a big issue in the luxury goods markets, however it is now being increasingly seen in electronics and traditional manufacturing. To help identify fraudulent items, iTRACE has developed a unique marking system which can be used on any material. This technology is uniquely encrypted to make […]

Webinar: Combat Counterfeiting with Two-Factor Verification & Laser Marking Presenting a Case Study on an Effective Mark-and-Trace Security Solution The global trend in counterfeiting and trading of grey market goods is on the rise, despite best efforts to stop it. Simple serial numbers, open source solutions, or easily removable packaging solutions are not enough to solve […]

I just returned from my first IACC conference on Barcelona and thought I’d share some of my thoughts and experiences of the event. Firstly, Barcelona was a great city for this event and a wonderful place to visit.  I didn’t meet anyone that was disappointed with the hospitality and and entertainment.  Taxi’s were always available […]

Watch shoppers can find hefty bargains on gray market sites, where products are far cheaper than on official channels. For watches that cost between $1,000 and $5,000, the average discount on the gray market is as much as 33%, according to L2’s Watches: Gray Market report. But as these bargains become the norm, brands start […]