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This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands. http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html After a bruising presidential campaign, more than a few of […]

CRANBERRY TOWNSHIP, Pa., Nov. 7, 2016 /PRNewswire-iReach/ — iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners announced today the completion of its integration with MECCO®, the world’s most popular industrial laser marking and product tracking solution. The pairing is the first integration of the iTRACE 2DMI® software […]

Amazon intellectual property protection is the reason why the brands need iTRACE in the new retail economy. http://www.watchpro.com/amazon-co-uk-has-open-door-policy-for-grey-market-retailers-of-luxury-watches/ Amazon.co.uk has become a portal into a marketplace of international watch vendors without official accreditation from the brands on sale, thanks to an open door policy towards grey market sellers. In the course of an investigation into Amazon’s watch […]