iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners, announced today the completion of its 2 Factor Product Authentication (2FA) integration with Blockchain. iTRACE Technologies, Inc. “The biggest challenge facing the brands is how to secure the actual product to their Blockchain, not just the packaging” REDWOOD CITY, […]

From Lumenera Corporation  Nov 20 2017 Product fraud has always been a big issue in the luxury goods markets, however it is now being increasingly seen in electronics and traditional manufacturing. To help identify fraudulent items, iTRACE has developed a unique marking system which can be used on any material. This technology is uniquely encrypted to make […]

Webinar: Combat Counterfeiting with Two-Factor Verification & Laser Marking Presenting a Case Study on an Effective Mark-and-Trace Security Solution The global trend in counterfeiting and trading of grey market goods is on the rise, despite best efforts to stop it. Simple serial numbers, open source solutions, or easily removable packaging solutions are not enough to solve […]

This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands. http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html After a bruising presidential campaign, more than a few of […]