Disrupting Counterfeiting with Traceability – Case Study

The liability of counterfeit failure, product remarking and product diversion is an increasing problem for industrial equipment companies.  Their reputation is on the line with every component sold.  A large multinational electrical-equipment manufacturer has for years channeled substantial resources into fighting gray-market and counterfeit products, often via litigation. Recently the company adopted a preemptive strategy based on making counterfeiting more difficult and illicit supply chains easier to trace.