Undercover investigation purchases L’Oreal USA’s products to inform consumers about the issue of product diversion. This occurs when unauthorized retailers sell hair salon products that can be overpriced, outdated, or harmful because they are not authentic.
This is the AIM youtube recording of the webinar featuring AIM’s Case Study Competition Winner | AIDC, iTRACE Technologies and their work with Rolls-Royce Aerospace on combatting counterfeit parts in the supply chain. Discover how they integrated a unique, secure identifier into the manufacturing process to enhance security. Key Topics:– Combat Production Overrun: Strategies to prevent overproduction and product diversion.– Innovative […]
From the original post on PRWebhttps://www.prweb.com/releases/revolutionary-ai-and-blockchain-integration-enhances-anti-counterfeiting-measures-for-global-brands-302140866.html REDWOOD CITY, Calif., May 13, 2024 /PRNewswire-PRWeb/ — iTRACE Technologies, Inc., a leader in securing global supply chains against counterfeiting, today unveiled a major upgrade to its iTRACE 2DMI® technology, integrating artificial intelligence (AI) with the existing blockchain connectivity to offer unparalleled protection for brands and consumers. Across industries, counterfeiting undermines […]
Redwood City CA. May 7th 2024. iTRACE Technologies, Inc, the industry leader in anti-counterfeiting and supply chain security solutions, is proud to announce a win in the AIM Global 2024 Case Study competition for the AIDC category. AIDC Category Winner: iTRACE Technologies, a two-time winner, claimed victory in the AIDC category with their exceptional project in collaboration […]
iTRACE Technologies, a global leader in secure anti-counterfeiting and supply chain security solutions, is pleased to announce the appointment of Gary Nelson as the Director of Business Development PALO ALTO, Calif., Dec. 27, 2023 /PRNewswire-PRWeb/ — iTRACE Technologies, a global leader in secure anti-counterfeiting and supply chain security solutions, is pleased to announce the appointment of Gary Nelson as the Director […]
FOR IMMEDIATE RELEASE iTRACE Technologies Announces Kieran Guller as Chief Technology Officer Palo Alto CA, June 10th 2023 – iTRACE Technologies, a leading provider of secure anti-counterfeiting and supply chain security solutions, is delighted to announce the appointment of Kieran Guller, as its new Chief Technology Officer (CTO). Guller brings a wealth of expertise and […]
iTRACE featured on the Identiv podcast Season 1 Episode 29 on August 18th. We’re talking with Mark Manning, Founder and CEO of iTRACE Technologies, a Silicon Valley company specializing in supply chain security. Mark takes our listeners on a journey that breaks down blockchain, cryptocurrency, and NFTs, making the technologies accessible to all. https://www.identiv.com/resources/podcasts/building-blockchain-crypto-and-nfts-s1e29
