iTRACE Technologies, Inc., a leader in anti-counterfeiting and brand protection solutions, announces the launch of its new WebApp for iTRACE 2DMI® decode. This innovative release complements the company’s existing native mobile app and SDK offerings, further enhancing security, accessibility and flexibility for businesses and consumers worldwide.
REDWOOD CITY, Calif., Feb. 11, 2025 /PRNewswire-PRWeb/ — Designed to integrate seamlessly into iTRACE’s robust anti-counterfeiting ecosystem, the WebApp enables instant product authentication using a device’s native camera and a simple web URL. This user-friendly approach simplifies the product authentication process, allowing users to verify products with unprecedented ease—no app downloads or QR-Codes required.
Mark Manning, Founder and CEO of iTRACE Technologies, expressed his excitement about this technical milestone:
AI-Powered Clone and Copy Detection for enhanced Anti-Counterfeit and Supply Chain Security applications
“Our customers have been asking for this and our engineering team has delivered. The introduction of our WebApp is a huge step forward in making iTRACE 2DMI® technology accessible and versatile for every application. By providing native app support, web-based functionality, and SDKs for integration into client applications, we’re empowering our partners with the most comprehensive anti-counterfeit and supply chain security tools available today.”
In addition to its simplicity and accessibility, the WebApp is powered by advanced AI technology that detects cloned or copied iTRACE 2DMI® marks. This innovative feature enhances the platform’s ability to identify fraudulent activities quickly and accurately, providing businesses with another powerful layer of protection against counterfeiting. Now brands can deliver both security AND convenience to their clients for product authentication.
With the addition of the WebApp, iTRACE now offers:
- Web-Based Authentication: Secure and instant product verification through a web browser and the device’s camera without the need for an app download or QR-Code scan.
- Native Mobile App Support: A feature-rich app for businesses and consumers to scan and authenticate products without internet connectivity.
- Full suite of App Integration SDKs: Tools for clients to embed iTRACE 2DMI® technology directly into their proprietary applications and back-end systems.
- AI-Powered Clone and Copy Detection: Cutting-edge algorithms that identify counterfeit or copied iTRACE 2DMI® marks with high precision, ensuring only authentic products pass verification.
This expanded suite of solutions underscores iTRACE’s commitment to innovation and adaptability, ensuring that its iTRACE 2DMI® technology remains a leader in fighting counterfeit goods across industries such as luxury goods, electronics, automotive and aerospace.
To try the iTRACE 2DMI® WebApp yourself, type the following URL into your mobile device browser and scan the iTRACE 2DMI® Mark attached to this release.
Enter this URL into your mobile browser to try the 2DMI decode.
https://services.itracetech.com/validate
Original Press Release Link.
