“Protecting Your Brand & Product Security: Mark Manning with iTrace Technologies” – Supply Chain Now Episode 328

On this episode of Supply Chain Now, Paul Noble joins Scott as they broadcast live from DMSCA, and welcome Mark Manning of iTRACE Technologies to the Supply Chain Now booth.

Mark Manning is the Founder & CEO of iTRACE Technologies, a Silicon Valley company specializing in supply chain security. Mark is a serial entrepreneur and has been involved with brand protection and product security for over 15 years, delivering technology solutions to some of supply chains biggest problems. iTRACE 2DMI helps companies stop Production Overrun, Diversion and provides secure product authentication to global fashion accessory brands. iTRACE has deployed blockchain and traditional track and trace solutions through a suite of desktop, on-product and cloud-based security applications. Mark studied Engineering and Telecommunications in London England and currently resides in the San Francisco Bay Area.

Paul Noble is Founder and CEO of Verusen, a technology firm that uses AI to predict inventory and harmonize data organizations in a variety of industries. Verusen automatically integrates to your ERP and disparate data sources — single or multiple systems, one or many locations. Then, the platform’s Artificial Intelligence learns from your own inventory experts and encodes their knowledge to provide seamless inventory harmonization. With Verusen, you get automatic naming and categorization with 99% reliability at scale — a true material master. Paul’s passion for entrepreneurship has always shaped his approach for go-to-market strategies and tools, which was the driving force behind pursuing his dream of launching Verusen to improve the availability of easy-to-use technology for optimizing the supply chain for materials and MRO. Learn more about Verusen here: https://www.verusen.com/

Scott W. Luton is the founder & CEO of Supply Chain Now. He has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, Dice and Quality Progress Magazine. Scott was named a 2019 Pro to Know in Supply Chain by Supply & Demand Executive and a 2019 “Top 15 Supply Chain & Logistics Experts to Follow” by RateLinx. He founded the 2019 Atlanta Supply Chain Awards and also served on the 2018 Georgia Logistics Summit Executive Committee. He is a certified Lean Six Sigma Green Belt and holds the APICS Certified Supply Chain Professional (CSCP) credential. A Veteran of the United States Air Force, Scott volunteers on the Business Pillar for VETLANTA and has served on the boards for APICS Atlanta and the Georgia Manufacturing Alliance. He also serves as an advisor with TalentStream, a leading recruiting & staffing firm based in the Southeast. Follow Scott Luton on Twitter at @ScottWLuton and learn more about SCNR here: https://supplychainnowradio.com/

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A great article about iTRACE Technologies, Inc. in Tax Stamp and Authentication News came out over the holidays. It was written by the tax stamp security expert Ian Lancaster and showcases iTRACE 2DMI as an alternative to QR-Codes in security and authentication applications. As QR codes become increasingly ubiquitous – and are now specified in […]

QR codes are becoming ubiquitous in supply chains, retail, payments, and consumer engagement —yet emerging threats like quishing and QR-jacking highlight critical vulnerabilities that can erode trust and compromise security. This session will explore recent trends in QR-code misuse, including those identified by global threat intelligence groups, and examine industry responses ranging from consumer education […]

iTRACE Technologies, Inc., a leader in anti-counterfeiting and brand protection solutions, announces the launch of its new WebApp for iTRACE 2DMI® decode. This innovative release complements the company’s existing native mobile app and SDK offerings, further enhancing security, accessibility and flexibility for businesses and consumers worldwide. REDWOOD CITY, Calif., Feb. 11, 2025 /PRNewswire-PRWeb/ — Designed to integrate […]

This is the AIM youtube recording of the webinar featuring AIM’s Case Study Competition Winner | AIDC, iTRACE Technologies and their work with Rolls-Royce Aerospace on combatting counterfeit parts in the supply chain. Discover how they integrated a unique, secure identifier into the manufacturing process to enhance security. Key Topics:– Combat Production Overrun: Strategies to prevent overproduction and product diversion.– Innovative […]

From the original post on PRWebhttps://www.prweb.com/releases/revolutionary-ai-and-blockchain-integration-enhances-anti-counterfeiting-measures-for-global-brands-302140866.html REDWOOD CITY, Calif., May 13, 2024 /PRNewswire-PRWeb/ — iTRACE Technologies, Inc., a leader in securing global supply chains against counterfeiting, today unveiled a major upgrade to its iTRACE 2DMI® technology, integrating artificial intelligence (AI) with the existing blockchain connectivity to offer unparalleled protection for brands and consumers. Across industries, counterfeiting undermines […]

Redwood City CA. May 7th 2024. iTRACE Technologies, Inc, the industry leader in anti-counterfeiting and supply chain security solutions, is proud to announce a win in the AIM Global 2024 Case Study competition for the AIDC category. AIDC Category Winner: iTRACE Technologies, a two-time winner, claimed victory in the AIDC category with their exceptional project in collaboration […]