This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands.

http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html

After a bruising presidential campaign, more than a few of us might be looking forward to a festive holiday season. But the holidays are bringing their own problems, including a proliferation of fake retail apps that may be trying to trick you.

The counterfeit apps have popped up in abundance in Apple’s App Store in recent weeks, writes Vindu Goel. They are often disguised as the bona fide apps of luxury-goods makers like Christian Dior or discount stores like Dollar Tree.

Consumers may be deceived into entering their credit card numbers or Facebook login information into these apps, which would expose them to financial or information security risks. Some of the fake apps may even contain malware that could steal people’s information.

For Apple, the question is how so many of these apps, which appear to have originated in China, slipped past the company’s vetting process. The problem is not new — counterfeit apps have been around for a while — but their recent surge shows how intractable the issue can be. Apple has removed many of the fake retail apps after inquiries from reporters.

The integration of both iTRACE 2DMI® with TME® creates a full suite of security and visibility applications for today’s supply chain that are easy to deploy and manage. PRESS RELEASE UPDATED: DEC 1, 2021 07:29 PST MASS Group and iTrace partnership LAS VEGAS, December 1, 2021 (Newswire.com) – Manufacturing Automation & Software Systems, Inc. dba […]

CCL Design is pleased to announce a partnership with iTRACE Technologies, Inc., a leading provider of supply chain security applications for anti-grey and anti-counterfeit markets, which will deliver 2DMI® highly secure smartphone authentication capability to its customers. REDWOOD CITY, CALIF. (PRWEB) MAY 04, 2021 CCL Design has over 20 years experience of developing multi-layered brand protection […]

Reproduced from the original article on pharmatech.com https://www.pharmtech.com/view/package-authentication-depends-on-multi-level-tactics April 18, 2021 Hallie Forcinio Drug product security requires anti-counterfeiting techniques such as authentication throughout the supply chain. On the Internet, dual-level authentication delivers more secure transactions. A similar multi-level strategy is needed to ensure the pharmaceutical product being dispensed to the consumer is the same one […]

Original article posted on Silicon Angle https://siliconangle.com/2020/08/13/honeywell-partners-itrace-embrace-blockchain-printed-labels-supply-chain-management/ UPDATED 12:11 EDT / AUGUST 13 2020 BLOCKCHAIN Honeywell partners with iTRACE to embrace blockchain printed labels for supply chain management BY KYT DOTSON Multinational technology conglomerate Honeywell International Inc. today announced that it has partnered with iTRACE Technologies Inc. to build a blockchain distributed ledger platform that will help with complex supply chain […]