COMBATING PRODUCT DIVERSION.
BRAND PROTECTION IN THE WATCH INDUSTRY

Product diversion is an increasing problem for companies worldwide, costing billions of dollars a year in lost revenue and erosion of brand value.

FOSSIL

Fossil, Inc., a global design, marketing, and distribution company specializing in consumer fashion accessories, suspected product diversion was occurring within their distribution channels. Proof was hard to come by and the losses were hard to estimate, and Fossil needed an effective brand protection solution that would seamlessly fit into their production environment and development cycles. iTrace’s solution has been protecting Fossil’s products for over 10 years, and working together we have identified the sources of diversion, cut off product supply to violators, prevented future diversion, and protected and boosted Fossil’s revenue streams across 17 brands.

To read more download the full pdf below.

The brand protection program we put in place with 2DMI as its technology foundation was so successful that we felt compelled to extend its use.  Rob Wilson, Vice President Distribution Operations of Fossil, Inc.

Fossil identified and tracked five key measures of success:

– Reduced Diversion
– Improved Retailer Confidence and Trust
– Improved Distributor Satisfaction
– Improved Productivity
– Improved Deterrence


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