This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands.

http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html

After a bruising presidential campaign, more than a few of us might be looking forward to a festive holiday season. But the holidays are bringing their own problems, including a proliferation of fake retail apps that may be trying to trick you.

The counterfeit apps have popped up in abundance in Apple’s App Store in recent weeks, writes Vindu Goel. They are often disguised as the bona fide apps of luxury-goods makers like Christian Dior or discount stores like Dollar Tree.

Consumers may be deceived into entering their credit card numbers or Facebook login information into these apps, which would expose them to financial or information security risks. Some of the fake apps may even contain malware that could steal people’s information.

For Apple, the question is how so many of these apps, which appear to have originated in China, slipped past the company’s vetting process. The problem is not new — counterfeit apps have been around for a while — but their recent surge shows how intractable the issue can be. Apple has removed many of the fake retail apps after inquiries from reporters.

iTRACE Technologies is one of the most effective forms of defenses on the blockchain, specifically supporting secure Anti-Grey Market and Anti Counterfeit Solutions. As of May 15th, 2018, the company has announced their new Secure 2DMI Making Service, which is planned for Dongguan China. This type of service is specifically meant to fight and reduce the risk […]

iTRACE Technologies, Inc., a leading provider of secure Anti Grey Market and Anti Counterfeit solutions, announced today the opening of its first Secure 2DMI® Marking Service based in Dongguan China. iTRACE Technologies, Inc.   REDWOOD CITY, CALIF. (PRWEB) MAY 15, 2018 The iTRACE Secure 2DMI® Marking Service is focused on helping brands fight the issues of Counterfeit, […]

From Securing Industry March 8th 2018  I first started in the brand protection industry sometime in 2003, helping secure watch companies from counterfeit and diversion issues. In February 2004, a report was sent out by the FDA, Combating Counterfeit Drugs (1), all but mandating the use of reliable RFID track and trace technology to create pedigree for products […]

iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners, announced today the completion of its 2 Factor Product Authentication (2FA) integration with Blockchain. iTRACE Technologies, Inc. “The biggest challenge facing the brands is how to secure the actual product to their Blockchain, not just the packaging” REDWOOD CITY, […]

From Lumenera Corporation  Nov 20 2017 Product fraud has always been a big issue in the luxury goods markets, however it is now being increasingly seen in electronics and traditional manufacturing. To help identify fraudulent items, iTRACE has developed a unique marking system which can be used on any material. This technology is uniquely encrypted to make […]