This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands.

http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html

After a bruising presidential campaign, more than a few of us might be looking forward to a festive holiday season. But the holidays are bringing their own problems, including a proliferation of fake retail apps that may be trying to trick you.

The counterfeit apps have popped up in abundance in Apple’s App Store in recent weeks, writes Vindu Goel. They are often disguised as the bona fide apps of luxury-goods makers like Christian Dior or discount stores like Dollar Tree.

Consumers may be deceived into entering their credit card numbers or Facebook login information into these apps, which would expose them to financial or information security risks. Some of the fake apps may even contain malware that could steal people’s information.

For Apple, the question is how so many of these apps, which appear to have originated in China, slipped past the company’s vetting process. The problem is not new — counterfeit apps have been around for a while — but their recent surge shows how intractable the issue can be. Apple has removed many of the fake retail apps after inquiries from reporters.

Original article posted on Silicon Angle https://siliconangle.com/2020/08/13/honeywell-partners-itrace-embrace-blockchain-printed-labels-supply-chain-management/ UPDATED 12:11 EDT / AUGUST 13 2020 BLOCKCHAIN Honeywell partners with iTRACE to embrace blockchain printed labels for supply chain management BY KYT DOTSON Multinational technology conglomerate Honeywell International Inc. today announced that it has partnered with iTRACE Technologies Inc. to build a blockchain distributed ledger platform that will help with complex supply chain […]

Original link: https://www.honeywell.com/en-us/newsroom/pressreleases/2020/08/honeywell-deploys-blockchain-technology-for-label-printers-to-help-supply-chains-become-more-secure Honeywell printers can authenticate and register products providing real time track and trace using printed labels iTRACE Technologies’ patented secure blockchain enabled verification solution now available on Honeywell Marketplace August 12, 2020 CHARLOTTE, N.C., Aug. 12, 2020 – Honeywell (NYSE: HON) today announced it is helping companies with complex supply chains leverage blockchain technology for end-to-end tracing, identifying and removing counterfeit parts, improving inventory management and managing their brand reputation. Honeywell is working with iTRACE Technologies, Inc., a leading […]

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