This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands.

http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html

After a bruising presidential campaign, more than a few of us might be looking forward to a festive holiday season. But the holidays are bringing their own problems, including a proliferation of fake retail apps that may be trying to trick you.

The counterfeit apps have popped up in abundance in Apple’s App Store in recent weeks, writes Vindu Goel. They are often disguised as the bona fide apps of luxury-goods makers like Christian Dior or discount stores like Dollar Tree.

Consumers may be deceived into entering their credit card numbers or Facebook login information into these apps, which would expose them to financial or information security risks. Some of the fake apps may even contain malware that could steal people’s information.

For Apple, the question is how so many of these apps, which appear to have originated in China, slipped past the company’s vetting process. The problem is not new — counterfeit apps have been around for a while — but their recent surge shows how intractable the issue can be. Apple has removed many of the fake retail apps after inquiries from reporters.

On this edition of the @KulaRing podcast we figure out how implementing Supply Chain Security with #blockchain can also benefit the Marketing and Procurement teams at manufacturers around the world. Shoutouts included to Andrew Love of Specialized, Lisa Butters of Honeywell, Kensaku Takase at Baker McKenzie and Mr. Supply Chain for helping with the education along the way. https://kulapartners.com/thekularing/using-blockchain-to-secure-your-supply-chain/?utm_campaign=podcast%20-%20mark%20manning&utm_source=email&utm_content=Episode%2086%20-%20Mark%20Manning%2C%20iTrace%20Technologies The Kula Ring podcast is essential […]

Original post on Supply and Demand Chain Executive.  https://www.sdcexec.com/software-technology/article/21129918/startups-partner-to-link-blockchain-and-digital-twins By creating digital twins in a blockchain and incorporating authentication technologies, it is possible to implement a secure and scalable system that can track physical products with a digital supply chain. April 29, 2020 Lisa ButtersMark Manning Daniel Stanton Getty Images Supply chains are about to reach a […]

“Protecting Your Brand & Product Security: Mark Manning with iTrace Technologies” – Supply Chain Now Episode 328 On this episode of Supply Chain Now, Paul Noble joins Scott as they broadcast live from DMSCA, and welcome Mark Manning of iTRACE Technologies to the Supply Chain Now booth. Mark Manning is the Founder & CEO of […]

iTRACE Technologies, Inc., a leading provider of supply chain security applications for anti grey market and anti counterfeit, and Leuze, a global leader in automation sensors, announced today the integration of iTRACE 2DMI® with the Leuze DCR 200i Camera Based Code Reader for Blockchain registration and authentication. REDWOOD CITY, CALIF. (PRWEB) FEBRUARY 03, 2020 iTRACE helps […]

Here is the interview we did with Leo Petersen-Khmelnitski of Digital Assets Live discussing how we deployed a #blockchain based aircraft parts tracking and #anticounterfeiting solution, with SecureMarking and Lisa Butters from Honeywell Aerospace, in only 8 weeks. It highlights some of the challenges and benefits of using #blockchain in this kind of production application.  https://digitalasset.live/2020/01/20/itrace-mark-manning-interview/ […]