This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands.

http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html

After a bruising presidential campaign, more than a few of us might be looking forward to a festive holiday season. But the holidays are bringing their own problems, including a proliferation of fake retail apps that may be trying to trick you.

The counterfeit apps have popped up in abundance in Apple’s App Store in recent weeks, writes Vindu Goel. They are often disguised as the bona fide apps of luxury-goods makers like Christian Dior or discount stores like Dollar Tree.

Consumers may be deceived into entering their credit card numbers or Facebook login information into these apps, which would expose them to financial or information security risks. Some of the fake apps may even contain malware that could steal people’s information.

For Apple, the question is how so many of these apps, which appear to have originated in China, slipped past the company’s vetting process. The problem is not new — counterfeit apps have been around for a while — but their recent surge shows how intractable the issue can be. Apple has removed many of the fake retail apps after inquiries from reporters.

Here is the interview we did with Leo Petersen-Khmelnitski of Digital Assets Live discussing how we deployed a #blockchain based aircraft parts tracking and #anticounterfeiting solution, with SecureMarking and Lisa Butters from Honeywell Aerospace, in only 8 weeks. It highlights some of the challenges and benefits of using #blockchain in this kind of production application.  https://digitalasset.live/2020/01/20/itrace-mark-manning-interview/ […]

Original Article iTRACE Technologies, Inc., a leading provider of supply chain security applications for anti grey market and anti counterfeit, announced today the release of 2DMI® on Android for mobile blockchain authentication, track and trace. REDWOOD CITY, CALIF. (PRWEB) JANUARY 07, 2020 iTRACE helps brands fight the issues of counterfeit, grey market, diversion and production overrun […]

https://www.honeywell.com/en-us/newsroom/pressreleases/2019/12/honeywell-itrace-and-securemarking-combat-counterfeit-activity-in-aerospace-with-blockchain Blockchain technology and two-factor authentication will digitize Honeywell Aerospace parts to help ensure authenticity December 17, 2019 ATLANTA, Dec. 17, 2019 /PRNewswire/ — Honeywell (NYSE: HON) is working with iTRACE and SecureMarking to bring transparency and increased security to the e-commerce market of aerospace products via blockchain technology. This first-of-its-kind process in the aerospace market will greatly simplify the complex regulatory […]

From the Honeywell GoDirect Trade blog of Lisa Butters https://www.godirecttrade.com/blog/post/counterfeit/ Anti-counterfeit technology isn’t just for hundred dollar bills. One of the most important ingredients to successful innovation is the ability to connect the dots. In essence, the ability to connect what you know with something that, on the surface, doesn’t necessarily look at all related. […]

https://blogs.oracle.com/scm/5-elements-of-a-successful-supply-chain-provenance-strategy The Supply Chain Management Blog covers the latest in SCM strategy, technology, and innovation. October 16, 2019 5 Elements of a Successful Supply Chain Provenance Strategy Guest Author By Daniel Stanton and Mark Manning Advances in digital commerce and international logistics have transformed our supply chains. But while today’s global marketplaces have created many […]

Baker McKenzie has partnered with iTRACE Technologies, Inc., a leading provider of secure anti-counterfeit and supply chain security solutions for brand owners, to deliver a new solution for clients looking to secure their products and supply chains against counterfeiting. iTRACE’s innovative “2DMI” technology helps companies secure their products and supply chains from manufacturer to retail, providing […]