iTRACE Technologies, a leading Brand Protection provider for anti-grey market and anti-counterfeit solutions, announced it has partnered with Ruvixx, the leading data and software services provider of incident tracking, case management and marketplace intelligence, to provide an end-to-end solution for brand protection teams to cut off the grey market supply of their products.

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iTRACE Technologies, a leading Brand Protection provider for anti-grey market and anti-counterfeit solutions, announced it has partnered with Ruvixx, the leading data and software services provider of incident tracking, case management and marketplace intelligence, to provide an end-to-end solution for brand protection teams to cut off the grey market supply of their products.

iTRACE Technologies has integrated directly into the Ruvixx Platform, further enabling customers to understand the grey market trading of their products, create and track incidents to enable efficient and effective investigations, and to leverage data and insights across incidents. The joint solution is available with the Ruvixx 2.0 release.

“As diverters, grey market traders and other bad actors engage in illicit activities, organizations are finding significant loss of revenue and margin erosion,” said iTRACE Technologies CEO Mark Manning. “By integrating iTRACE 2DMI data into the Ruvixx Platform, our customers now have access to unique and differentiated data, offering greater insight into these grey market and counterfeit activities that need immediate attention.”

Ruvixx’s marketplace monitoring and analytics provides unparalleled insight into the grey market and potential counterfeit activities occurring across all marketplaces. It enables organizations to discover meaningful data in order to more comprehensively understand their adversaries and take focused action to cut off these incidents and recover revenue.

“Organizations are looking for ways to more effectively use data they collect on the movement of their products inside and outside of their authorized supply chains, and better understand the connections that are leading to revenue loss from grey market and counterfeit activity,” said Viresh Chana, CEO of Ruvixx. “The integration between iTRACE 2DMI and Ruvixx combines real-time data capture, analytics, and intelligent workflows in a unified and scalable solution—empowering brand protection professionals to better manage all variables tied to their brand with accuracy and confidence.”

iTRACE Technologies 2DMI enables brands to cut off the grey market trading of their products and easily identify counterfeit by providing a patented, proprietary and secure track and trace technology. The curation and correlation of this data from many sources, enables organizations to identify the source of the grey market and identify even the best counterfeits of their products.

About Ruvixx
Ruvixx is a collaborative cloud solution that is re-imagining licensing and brand protection – with the goal of increasing our customer’s revenue as a focal point. Ruvixx employs a data-driven approach through modern technology and analytics to provide enterprises with the tools and insights necessary to explore and capture new revenue opportunities and revenue leakages. Ruvixx customers include HDMI, Dolby, Philips and Synopsys. Ruvixx on the Web: http://www.ruvixx.com.

About iTRACE Technologies
iTRACE Technologies specializes in Brand Protection and Security. Our unique patented technology enables our customers to police their brands, prevent diversion, cut-off the grey market supply, and easily identify counterfeiting. Our enterprise software model ensures brands can see real ROI from implementing the iTRACE 2DMI solution on their products, providing actionable data to protect them from the liabilities associated with counterfeit and false warranty claims. For more information, visit http://www.itracetech.com.
Twitter:@itracetech

Media Contact:
Ruvixx
Email: pr(at)ruvixx(dot)com
Phone: 415-531-5062

iTRACE
Email:pr(at)itracetech(dot)com

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