Latest News

23Jan 2018

iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners, announced today the completion of its 2 Factor Product Authentication (2FA) integration with Blockchain. iTRACE Technologies, Inc. “The biggest challenge facing the brands is how to secure the actual product to their Blockchain, not just the packaging” REDWOOD CITY, […]

22Jan 2018

From Lumenera Corporation  Nov 20 2017 Product fraud has always been a big issue in the luxury goods markets, however it is now being increasingly seen in electronics and traditional manufacturing. To help identify fraudulent items, iTRACE has developed a unique marking system which can be used on any material. This technology is uniquely encrypted to make […]

20Jul 2017

Webinar: Combat Counterfeiting with Two-Factor Verification & Laser Marking Presenting a Case Study on an Effective Mark-and-Trace Security Solution The global trend in counterfeiting and trading of grey market goods is on the rise, despite best efforts to stop it. Simple serial numbers, open source solutions, or easily removable packaging solutions are not enough to solve […]

08Nov 2016

This is why brands need to think about the technologies they will think about using for the future consumer authentication apps.   Counterfeit apps, authentication sites and the use of open source solutions create security holes in the brand protection strategies of all brands. http://www.nytimes.com/2016/11/08/technology/daily-report-fake-retail-apps-apple.html After a bruising presidential campaign, more than a few of […]

08Nov 2016

CRANBERRY TOWNSHIP, Pa., Nov. 7, 2016 /PRNewswire-iReach/ — iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners announced today the completion of its integration with MECCO®, the world’s most popular industrial laser marking and product tracking solution. The pairing is the first integration of the iTRACE 2DMI® software […]

16Aug 2016

Amazon intellectual property protection is the reason why the brands need iTRACE in the new retail economy. http://www.watchpro.com/amazon-co-uk-has-open-door-policy-for-grey-market-retailers-of-luxury-watches/ Amazon.co.uk has become a portal into a marketplace of international watch vendors without official accreditation from the brands on sale, thanks to an open door policy towards grey market sellers. In the course of an investigation into Amazon’s watch […]

21Jun 2016

http://thehill.com/blogs/congress-blog/economy-budget/283974-new-numbers-dont-lie-counterfeits-pose-a-growing-threat http://www.theglobalipcenter.com/wp-content/themes/gipc/map-index/assets/pdf/2016/GlobalCounterfeiting_Report.pdf The dangers of counterfeit goods regularly make headlines: bad brakes, knock-off tires, lead-laden children’s toys and fraudulent medicines are just a few of the ways that counterfeit goods have harmed consumers. In addition to the direct dangers counterfeits pose, they undermine legitimate enterprise and fund further illicit criminal activity. Now, new numbers reveal […]