Amazon intellectual property protection is the reason why the brands need iTRACE in the new retail economy.

http://www.watchpro.com/amazon-co-uk-has-open-door-policy-for-grey-market-retailers-of-luxury-watches/

Amazon.co.uk has become a portal into a marketplace of international watch vendors without official accreditation from the brands on sale, thanks to an open door policy towards grey market sellers.

In the course of an investigation into Amazon’s watch operation in the UK,WatchPro was repeatedly presented with luxury watches offered by third party sellers operating via the Amazon Marketplace.

The watches from these retailers are presented within the same lists as watches sold legitimately by Amazon.co.uk directly, or from authorised retailers of major brands.

Grey market selling by online retailers, many of them acquiring stock from Asia where luxury watch sales have cooled dramatically, have the potential to undercut authorised retailers in this country who have to clear considerable financial, technical, business and suitability hurdles to secure prized brands.

The most popular luxury brand in the world, Rolex, is fiercely protective of its authorised retailers. But Amazon’s policy towards non-authorised  retailers means it does not prevent traders such as MS-TR JAPAN EU, an online retailer that says it is based in Japan, offering a Rolex Submariner on Amazon.co.uk.

Even Watches of Switzerland, the UK’s biggest retailer of Rolex timepieces, is not permitted to sell the brand via its website.

Amazon does not block overseas retailers from selling via its online marketplace.

On its website, its page on intellectual property protection states: Amazon respects a manufacturer’s right to enter into exclusive distribution agreements for its products. However, violations of such agreements do not constitute intellectual property rights infringement. As the enforcement of these agreements is a matter between the manufacturer and the retailers, it would not be appropriate for Amazon to assist in enforcement activities. As the enforcement of these agreements is a matter between the manufacturer and the retailers, it would not be appropriate for Amazon to assist in enforcement activities.

Full details of Amazon’s policies on intellectual property protection can be found here: https://www.amazon.com/gp/help/reports/infringement.

 

Here is the interview we did with Leo Petersen-Khmelnitski of Digital Assets Live discussing how we deployed a #blockchain based aircraft parts tracking and #anticounterfeiting solution, with SecureMarking and Lisa Butters from Honeywell Aerospace, in only 8 weeks. It highlights some of the challenges and benefits of using #blockchain in this kind of production application.  https://digitalasset.live/2020/01/20/itrace-mark-manning-interview/ […]

Original Article iTRACE Technologies, Inc., a leading provider of supply chain security applications for anti grey market and anti counterfeit, announced today the release of 2DMI® on Android for mobile blockchain authentication, track and trace. REDWOOD CITY, CALIF. (PRWEB) JANUARY 07, 2020 iTRACE helps brands fight the issues of counterfeit, grey market, diversion and production overrun […]

https://www.honeywell.com/en-us/newsroom/pressreleases/2019/12/honeywell-itrace-and-securemarking-combat-counterfeit-activity-in-aerospace-with-blockchain Blockchain technology and two-factor authentication will digitize Honeywell Aerospace parts to help ensure authenticity December 17, 2019 ATLANTA, Dec. 17, 2019 /PRNewswire/ — Honeywell (NYSE: HON) is working with iTRACE and SecureMarking to bring transparency and increased security to the e-commerce market of aerospace products via blockchain technology. This first-of-its-kind process in the aerospace market will greatly simplify the complex regulatory […]

From the Honeywell GoDirect Trade blog of Lisa Butters https://www.godirecttrade.com/blog/post/counterfeit/ Anti-counterfeit technology isn’t just for hundred dollar bills. One of the most important ingredients to successful innovation is the ability to connect the dots. In essence, the ability to connect what you know with something that, on the surface, doesn’t necessarily look at all related. […]

https://blogs.oracle.com/scm/5-elements-of-a-successful-supply-chain-provenance-strategy The Supply Chain Management Blog covers the latest in SCM strategy, technology, and innovation. October 16, 2019 5 Elements of a Successful Supply Chain Provenance Strategy Guest Author By Daniel Stanton and Mark Manning Advances in digital commerce and international logistics have transformed our supply chains. But while today’s global marketplaces have created many […]

Baker McKenzie has partnered with iTRACE Technologies, Inc., a leading provider of secure anti-counterfeit and supply chain security solutions for brand owners, to deliver a new solution for clients looking to secure their products and supply chains against counterfeiting. iTRACE’s innovative “2DMI” technology helps companies secure their products and supply chains from manufacturer to retail, providing […]