iTRACE Technologies will be presenting at the Alliance for Grey Market and Counterfeit Abatement Feb 17th Santa Clara CA.   The presentation will be focused on “Cutting the Grey Market Supply While Reducing Counterfeit Liability”  To register click here REGISTRATION

About AGMA

AGMA is a non-profit organization comprised of influential companies in the technology sector, including founding members Cisco Systems, and  Hewlett-Packard.  Incorporated in 2001, AGMA’s mission is to address gray market fraud, parallel imports, counterfeiting, software piracy, and service abuse of technology products around the globe.  The organization’s goals are to protect intellectual property and authorized distribution channels, improve customer satisfaction and preserve brand integrity.

AGMA welcomes any technology manufacturer, as well as persons or entities that own or hold intellectual property rights to finished goods outside the technology industry; product and service providers, government and law enforcement who provide goods and/or services to combat gray market fraud, counterfeiting and warranty and service abuse threats.  AGMA uses a variety of avenues to cultivate change in the marketplace, including event speaking, educational initiatives, benchmark studies, industry guidelines, and, where appropriate, public policy advocacy. To learn more about AGMA’s initiatives or to become a member, please visit

From Securing Industry March 8th 2018  I first started in the brand protection industry sometime in 2003, helping secure watch companies from counterfeit and diversion issues. In February 2004, a report was sent out by the FDA, Combating Counterfeit Drugs (1), all but mandating the use of reliable RFID track and trace technology to create pedigree for products […]

iTRACE Technologies, Inc., a leading provider of secure Anti-Grey Market and Anti-Counterfeit solutions for brand owners, announced today the completion of its 2 Factor Product Authentication (2FA) integration with Blockchain. iTRACE Technologies, Inc. “The biggest challenge facing the brands is how to secure the actual product to their Blockchain, not just the packaging” REDWOOD CITY, […]

From Lumenera Corporation  Nov 20 2017 Product fraud has always been a big issue in the luxury goods markets, however it is now being increasingly seen in electronics and traditional manufacturing. To help identify fraudulent items, iTRACE has developed a unique marking system which can be used on any material. This technology is uniquely encrypted to make […]

Webinar: Combat Counterfeiting with Two-Factor Verification & Laser Marking Presenting a Case Study on an Effective Mark-and-Trace Security Solution The global trend in counterfeiting and trading of grey market goods is on the rise, despite best efforts to stop it. Simple serial numbers, open source solutions, or easily removable packaging solutions are not enough to solve […]